Work in marketing and looking for a new job? There are opportunities in a wide range of specialties, all requiring different skill sets and abilities.
However, they do have a few things in common, which you need to cover on your resume to land your dream job. Whether you’re a creative director, graphic designer, senior copywriter, account executive, or analytics expert, here’s a look at three of them:
Marketing is about promoting an idea or product, building relationships with customers, and looking for new ways to grow market share. This all requires creativity. So whatever type of position you’re looking for in marketing, it’s important to highlight your creative abilities.
This is key if your experience is in areas like photography, design, or writing. However, even if your background is more strategic or in sales or project management, you still need to demonstrate your capacity for creative thinking. This is what helps companies to inspire their sales people, explain and promote products and services, capture more attention from customers, and ultimately sharpen their creative edge.
Some examples of ways to cover your creativity on your marketing resume include:
- Developed content for company blog that increased readership by 30% over the course of 1 year.
- Developed social media posts that highlighted new company products with a 22% clickthrough rate.
- Designed infographics for a campaign that promoted a new company service, leading to a 10% increase in sales.
- Designed collateral materials for a tradeshow that led to the company securing its largest account in its history.
Another skill that is important to have in marketing it strategic thinking. It’s critical whether you’re designing a website or overseeing a major marketing campaign.
When you think strategically, you’re essentially defining an objective, identifying ways to achieve that objective, and creating recommendations for the best option to move forward with. Being a strategic thinker is the opposite of being an instinctual or spontaneous thinker. It means you ask questions, can identify what you want to achieve and the obstacles in the way, know your options for solutions, and can identify the most effective one.
Whether you’re communicating with consumers, vendors and partners, employees, or the general public, you need to think strategically to cut through the clutter and get noticed. Otherwise, you’re simply more noise.
So how do you highlight your strategic thinking skills on your resume? Here are some ways:
- Developed and launched a digital marketing strategy that delivered a 19% profitability gain.
- Created a content marketing plan and strategy that increased number of organic leads by 32%.
- Initiated a post-click marketing platform to improve on-page conversions by 12%.
- Generated 250 new sales leads for company with marketing strategy for national tradeshow.
Marketing is all about communication, whether it’s written, verbal, or visual and whether you’re communicating in-house or to those outside the company. Strong communication skills are therefore vital to include on your resume, so you can demonstrate your ability to inform and inspire, whatever your marketing role is.
This goes beyond communicating in actual marketing materials, but also with your team and other players within the company. If you’re commonly tasked with giving presentations, for instance, to get buy-in from senior leaders, then your communication skills are essential. You’ll also need to be able to go back and guide your team based on feedback from company leadership to ensure everyone is on the same page and progressing in the right direction.
When it comes to discussing communication on your resume, some ways to focus on it include:
- Managed a team of 12 individuals to launch a new marketing initiative to promote a company product that increased sales by $2.1 million.
- Developed training materials for new company employees to onboard them effectively, leading to a 45% increase in retention after six months of employment.
- Improved close ratios for sales team by 27% with quality print and digital collateral, along with a landing page for customers and prospects to learn more.
- Routinely presented pitches to company leadership at the firm and also presented a marketing trends seminar at three industry association meetings.
When your resume highlights these three skills – creativity, strategic thinking, and communication – you’ll demonstrate to hiring managers that you have what it takes to perform the job.
Keep in mind, just as in marketing when you focus more on the benefits and less on the features, it’s important for you to focus more on your achievements and less on the tasks you performed. This means listing quantified outcomes wherever you can and providing specific examples of how your work benefitted the company.
Want Help With Your Marketing Resume?
If you’d like help writing a winning resume that lands you the job you want, ResumeSpice is ready to get to work. We’re professional resume writers who know what hiring managers want to see on resumes and can help you craft one that leads to the next step: an interview. Simply call 832.930.7378 or contact us online.