Set up your LinkedIn profile a few years ago and haven’t given it a second glance since? You’re certainly not alone. However, if it’s been months or even years since you last laid eyes on your profile, it could have a negative impact on your job search.
Even if you don’t have a lot of time, investing just a little effort can go a long way in sprucing it up, so it has more appeal among hiring managers and recruiters. And our LinkedIn profile writing experts can help. Here’s how:
Post a professional headshot.
If your profile picture looks too casual, or worse, you don’t have one at all, then it’s going to reflect on you negatively. In fact, far fewer recruiters and hiring managers will take you seriously. So make sure you post a professional-looking picture, one that positions you in a positive light.
Make sure it includes keywords.
The ones you use depend on the types of jobs you’re looking for. But whatever they are, be sure to optimize your profile page with these keywords, including them in the top portion of your profile, especially in the Summary.
Don’t forget about your industry.
If you work in a particular industry and want to remain in it, then be sure to include it in your profile. When you do, you’ll be more likely to be found by potential employers in that industry looking for professionals like you. Not only that, but this positions you as more of an expert in a specific field, rather than a generalist.
Spend some time on the Skills section.
Don’t include every possible skill. Instead, focus on those that are most relevant to the kinds of opportunities that you’re looking for. In addition, order them by priority, making the most relevant ones first.
One of the best ways to stand out and attain more credibility is through recommendations. So don’t be afraid to reach out to past colleagues and managers and ask them to write one for you. When you do, it will be one of the first areas that a recruiter or potential employer will read.
Want professional help reworking your LinkedIn profile page?